Our History

For more than 40 years, The Hat Project has been proudly located at the Queen Victoria Market, spearheaded by market legend Jenny Pyke. What began in the time of perms and mullets, our small business has grown in ways we couldn’t have imagined, with customers coming from around the world to visit Jenny’s stall and Victoria Street boutique in search of their perfect headwear companion.

At The Hat Project, we believe there is a hat for every person, to complement every look, every day of the year. In our many years, we’ve seen heads of every shape and size and we are able to find the perfect hat every time. If you’ve got a head, we’ve got THE hat. 

Here at The Hat Project, we stock a diverse collection of hats including fedoras, panamas, flat caps, trilbys and more, as well as scarves and gloves for men, women and little humans. We are also proud stockists of Melbourne-based brand Henderson Hats; a sophisticated headwear collection geared towards the modern man and woman, as well as a range of quality local and international brands. 

The Hat Project is what your noggin’ needs to keep the sun off in summer and the freeze off in winter, or to make sure that everyone around you knows that - your head is where it's at!