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We’re Welcoming December With Open Arms

As December is on our doorstep we just wanted to say WELCOME. As most of you know in Melbourne the weather has been nothing like the normal summer that we experience and for those who don’t; typically, Melbourne weather starts to get warmer, the ground starts to get dryer and humidity is not something we typically face constantly – our November has been the opposite of our normal. This goes the same Australia wide, there have been wide turbulent events that have shaped the nations landscape for the worse- and we know global events have had the same impact on the land and the people.We welcome December with open arms at The Hat Project because we hope that December bring...

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The History of Black Friday

American in origin, Black Friday has taken the world by storm. The term is believed to have been originated in the 1960’s with Philadelphian police officers using the term to explain the large number of suburban tourists that flocked into the city to begin their holiday shopping. Police officers called it Black Friday due to the traffic and retail chaos that occurred the day after Thanksgiving. The term did not seem to stick and be well known until the 1980’s where retailers started to spread the narrative that Black Friday was the day from which they went from red to the black in the books. This ploy helped the phrase stick and now Black Friday is a global sales period...

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What we’ve learnt about Black Friday Sales

At THP this is officially our 2nd celebration of the Black Friday sales, and we cannot be more excited to spend it with you. To say the least, last year we had our training wheels on, feeling our way around the digital space where this year we are more confident with the online world and all it has to offer. Black Friday has taken over the festive season and you will see many retailers like us running this sale period for more than just the day (you heard it here first) and we recently learnt why: Well, firstly it reaches more of our customers so that you all can reap the rewards of a good sale season – one that comes...

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What was hot over the spring racing season!

As many of your know we are based in Melbourne, and nothing screams more ‘Melbourne’ than the spring racing season. For those who don’t know, the spring racing carnival is run from august through to November with various group 1 races such as the Cox Plate, Caulfield Cup and most famously, The Melbourne Cup. With the Melbourne Cup landing on Tuesday the 1st of November in the midst of Victoria’s El Nino weather trough we thought we would show you some of this seasons best buys for the races and inspire you for this (or next) years racing season.

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