Hat Care

Care & Storage Instructions

Storing your hat
  • Your hat should not be exposed to the sun and heat for long periods of time. They should not be stored in direct sunlight.
  • Hats with wide brims, especially fedoras should be placed crown down on a clean surface such as on a table or a shelf, or in a hat box or hung on a wide, flat hook.
  • If your hat is foldable, it should not be stored while folded.

Handling your hat
  • For preservation of the shape, always handle your hat on the brim with clean hands, rather than using the crown to pick your hat up.
  • Too much contact with the crown can cause it to break down, rip or create a distorted crown.


Cleaning and drying your hat

Wool Felt Hats

  • Oily stains caused by hair products for example, can be removed by gently applying talcum powder. Apply small amounts to the affected area and let it settle for at least two hours then brush away the residue.
  • Dust and soil may be removed with a soft brush.
  • Hats should be dried inside to avoid shrinkage due to exposure to high levels of heat. If your hat is out of shape, it should be reshaped while wet.

 Fur Felt Hats

  • For major stains, fur felt hats should be taken to hat cleaning specialists.
  • However, for smaller dust or grime stains, the hat can be treated at home. First, brush the hat in anti-clockwise circles and then lightly rub the affected area with dry cleaning fluid.
  • If your hat has become wet, do not force dry it by applying heat. Place a hat form on the inside to prevent the inside leather band from shrinking. The hat should then be dried indoors.
  • When travelling to wet regions, it is recommended to apply a protectant such as Scotchgard to protect the hat.
Straw Hats
  • Dirt can be removed by using a small brush.
  • To remove a stain, lightly wipe the affected area with a damp warm cloth. Do not saturate the hat with water as straw loses its shape when wet and the shape of the hat may be altered. Dry out of the sun.
Panama Hats
  • If stained, your hat should be spot cleaned. Use a damp cloth dipped in soapy water and pat dry with a separate dry cloth. Strong chemical cleaners should not be used as they can cause colour discolouration.
  • If your hat gets wet, it should be dried as soon as possible to avoid shrinkage. After using a dry cloth to gently wipe off excess water, let the rest of the hat dry naturally indoors in a cool, dry place. Artificial heat should not be applied, as that will also cause shrinkage.

Canvas Hats

  • These hats can be gently hand-washed using a mild detergent. Afterwards, rinse thoroughly in clean water to completely remove the detergent.
  • Hats should be dried indoors, away from high levels of heat and humidity. No artificial heat should be applied.
  • Machine wash is not recommended.

Natural Fabrics (Linen, Cotton, Wool)

  • Fabric hats are easier to maintain compared to hats of other materials.
  • These natural materials may shrink when wet, so for stains they should simply be spot cleaned with a stiff bristle brush and some mild water. Drying should occur indoors in a cool and dry place. No artificial heat should be applied.


  • When the hat becomes wet, it can be dried naturally, preferably using a hat-form to prevent it from shrinking. Avoid exposure to artificial or extreme heat as this will cause the leather to dry out and become inflexible and stiff.
  • Leather conditioners may also be applied to help the hat maintain its flexibility and waterproof qualities over time. It should not be overused.